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THE |
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MONITOR |
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Keeping
Our Finger On The Pulse Of The Retail Industry |
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Volume VIII,
Issue 11 |
November 2010 | |
Hart Systems, LLC
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Heavy
Discounts Help Make for Gains in October
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Many retailers reported solid gains in
October as heavy discounting on cold-weather items get shoppers to
spend amid unusually warm temperatures in much of the country. There
were a few weak spots, however, with weak sales of seasonal
merchandise at some retail chains. Overall, Thomson Reuters, which
tracks same-store sales for a group of 28 national chains, said total
sales for the group were expected to post a 1.6% increase in
same-store sales for October.
Costco Wholesale Corp. and Limited Brands were among the chains that
reported larger increases than Wall Street analysts expected. Macy's
also had a good performance and also raised its earnings outlook.
Target Corp. had a small gain that inched above Wall Street
estimates.
October is typically a slow month because it falls between
back-to-school shopping and the start of the holiday shopping
period. However, shoppers appeared to take more of a breather than
usual as they struggled with continued economic uncertainty.
In the apparel segment, Zumiez said its same-store sales rose
21.5% in October, far above the 7.8% analyst estimate reported
by Thomson Reuters. Limited Brands turned in another strong
performance, with a 9% increase in same-store sales.
Abercrombie & Fitch Co. said its sales rose 2% in October, below
estimates, but quarterly revenue came in above analyst expectations.
Among the retailers that did worse than expected in October was Hot
Topic, whose same-store sales fell 8.5%. The figure fell 10.7% at
namesake stores, but rose 2.9% at its plus-sized Torrid division.
- In other apparel same-store results
for October:
• The Buckle
outdid estimates, with a 2.6% increase
• Ross Stores
reported a 4.0% increase
• Gap’s sales
increased 2%
• Cato
reported a 2% increase
• The Wet
Seal reported a 1.3% decline in sales
•
Aeropostale’s sales decreased 2%
• Abercrombie
& Fitch Co. reported a 2% rise, below analysts’ estimates
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Stores
Push Black Friday Into October
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As reported in an article from the New
York Times, the year’s most popular discount shopping event,
referring to the Friday after Thanksgiving, arrived ahead of
Halloween this year, with some promotions beginning last week and
others throughout November.
Both retailers who have had tepid sales lately and those with
rising sales are pushing the tradition forward in a bid to grab
shoppers’ limited money. Recession-trained customers are also
pushing the stores to offer big deals now or risk losing out to
competitors, though there is some skepticism about how significant
some of the early discounts are.
Black Friday creep has been around for a while, but analysts say
this year breaks new ground: the range of stores offering early
discounts is wider; the discounts are steeper and the sale periods
longer — in some instances, a full month before the real thing.
“Consumers have been trained to buy merchandise only ‘on sale,’ ”
Sherif Mityas, a partner in the retail practice at the consulting
firm A. T. Kearney, said in an e-mail. “Given a limited budget,
if retailers don’t capture that first or second purchase, they may
find themselves with a lot of inventory the week before Christmas
and the need for massive discounting to save the holiday.”
Traditionally, stores used low prices on the Friday after
Thanksgiving to attract shoppers, who, they hoped, would put
full-price items in their carts alongside the bargains.
In 2008, as the economy sank, the offers became more intense.
“Retailers had to go even further in the breadth and depth of their
sales post-Black Friday in attempts to salvage some degree of
revenue,” Mr. Mityas said. Last year, with consumers trained to look
for deals, “sales growth improved, but at the cost of profitability
— retailers were essentially buying their foot traffic,” he said.
This year, the pre-Friday deals are expanding more than ever. And
consumers and retailers are more evenly matched, Mr. Mityas said,
as shoppers demand early and frequent sales, and retailers “aim to
drive foot traffic without resorting to ‘70 percent off everything’
signs in the windows.”
Even with the effort to capture more sales through early promotions,
there is no guarantee that retailers will see a bounce in their
bottom lines. In the three years before the financial crisis, there
was accelerated spending in early November, said Mike Berry,
director of industry research for MasterCard Advisors SpendingPulse,
which estimates total retail sales. But in 2008 and 2009, as
shopping creep took hold, spending was weaker. One explanation is
that retailers cut prices too steeply, leading perhaps to increased
traffic but low revenue over all. And customers simply refused to
buy anything at full price. |
First
NRF Holiday Spending Survey Shows Glimmers of Hope
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Although Americans are still operating as
recession-conscious consumers and have changed their shopping
habits, some initial findings from the NRF’s first holiday survey
indicate consumers won’t only be focusing on low prices and basic
necessities this year. According to NRF’s 2010 Holiday Consumer
Intentions and Actions Survey, US consumers plan to spend an
average of $688.87 on holiday-related shopping, a slight rise from
last year’s $681.83.
Most holiday gift-givers will spend the largest portion of their
budget buying gifts for family ($393.55) and friends ($71.45).
People will still find room in their budgets for tokens of
appreciation for both co-workers ($18.26), and others ($34.82).
Total spending on gifts ($518.08) is expected to rise 2.1 percent
from last year, which is in line with NRF’s 2010 holiday
forecast.
What else will Americans spend on?
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Decorations |
$41.51 |
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Greeting Cards/Postage |
$26.10 |
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Candy/Food |
$86.32 |
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Flowers |
$16.86 |
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“Consumers will still shop with the economy in the back of their
minds, but we’re starting to see shoppers take baby steps toward a
new normal,” said NRF President and CEO Matthew Shay. “As Americans
open up their wallets for more discretionary gifts like jewelry or
take advantage of sales to buy for themselves, retailers will begin
to truly believe that the worst may be behind them.” |
Will
Electronics Shortages Cause Holiday Retail Crisis
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According to Forbes.com this year, holiday
sales may be weaker than usual for gadget makers. This is not just
only due to frugal shoppers. Analysts are warning that an
inadequate supply of electrical components could lead to shortages
of smartphones, game consoles and MP3 players, all of which
traditionally sell briskly during the holidays.
“There are a lot of conflicting signals within the supply chain
right now,” says Jason Busch, the founder and Managing Director of
Advisory firm Azul Partners. “The losers will be consumers who might
not get the products they want and manufacturers who will see an
impact on all.”
Industry experts trace the crunch to the 2008 financial crisis
when a number of China-based factories shut down or curtailed
production. Many plants remain shuttered or continue to operate
at less than full strength. This lack of capacity, in turn,
increases lead times for manufacturers, which can delay the arrival
of new products to market and the restocking of popular products.
Shortages could hurt manufacturers’ reputations and dent the retail
industry’s all important holiday sales figures. Despite a national
unemployment rate of 9.6%, the National Retail Federation is
forecasting a 2.3% increase in holiday sales this year and analysts
expect consumers to purchase at least one or two trendy gadgets. “It
will be an off fourth-quarter, because of manufacturer, not consumer
behavior.”
Experts say the solution to the inventory conundrum is smarter
sales and operation planning. “If manufacturers were more
accurate about what they need the following quarter-and stuck to
their forecasts-there would be less pain,” says Busch.
Rising commodity costs make these evaluations even more important.
Gartner supply chain analyst Mickey North Rizza recommends that
manufacturers offer fewer products and focus on markets they can
control or at least take a good share of. Careful guidance may
encourage factory owners to finally boost production-a process could
take anywhere from six months to several years, if a new facility is
required.
Until then, however, expect a holiday squeeze, at least with some
devices. |
Business Inventory Gains Continue to Slow
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As reported by Paul Vigna and John Shipman
of Wall Street Journal.com, the inventory build that gave the U.S.
economy a boost this year is slowing down. There is a rising
uncertainty among manufacturers whether or not the elasticity of the
inventories has been stretched too far and may possibly snap back
later this year or in 2011, according to third-quarter earnings
reports.
This “bullwhip effect” is caused by the resumption of demand after a
recession that creates a “snapback” effect that is, for the most
part, larger than customer demand. The inventory gains slow and
companies begin to match their output demand more closely.
Tupperware Brands C.F.O., Michael Poteshman, said last week that
their Corporations inventories are currently higher “than we’d
like”. He also added: “this is an area of focus for us.”
David Rodgers, the Finance Chief of the lawn-mower engine
manufacturer Briggs & Stratton, said retailers “continue to be
somewhat cautious in reordering inventory for the current season, so
that they do not risk a carryover of their inventory into next
spring”
Although the mining and agricultural markets are booming, suppliers
are keeping a close eye on stocks. Caterpillar Inc.’s sales have
climbed back after a three year lull but its dealers are staying
vigilant when it comes to their inventories.
A report from the Federal Reserve Bank in Dallas showed declines
in materials and finished goods inventories, only at a slower pace
than in recent months. An analogous report by the Philadelphia
branch said “firms continue to report overall declines in
inventories” |
15 Data
Security Tips to Protect Your Business
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According to Small Business Computing, the
Privacy Rights Clearinghouse published its latest Chronology of Data
Breaches, which showed that since 2005 more than half-billion
sensitive records have been breached. Of those breached records
-- which contained such sensitive data as customer credit card or
social security numbers – approximately one-fifth came from
retailers, merchants and other types of non-insurance-related
businesses, the majority of which were small to midsized.
The 7 Causes of Security Breaches:
1. Unintended Disclosure
2. Hacking or Malware
3. Payment Card Fraud
4. Bad Employees
5. Lost, Discarded or Stolen Paper Documents
6. Lost, Discarded or Stolen Mobile Devices
7. Stolen Computers or Servers
15 Ways to Protect Against Data Security Threats
1. Identify what sensitive information you have, what you use it for
and where it resides.
2. Isolate/segregate sensitive data.
3. Encrypt sensitive data.
4. Use Secure Sockets Layer (SSL) or similarly secure connection for
receiving or transmitting credit card information and other
sensitive financial data.
5. Do background checks and get at least two references for all new
employees.
6. Institute a good privacy policy, and make protecting sensitive
data a part of the company culture.
7. Use good firewall and a secure wireless connection.
8. Keep anti-virus and anti-spy ware software up to date.
9. Protect sensitive data with strong passwords and change passwords
on a regular basis.
10. Make sure you and your employees only download applications that
come from reliable sources.
11. Lock filing cabinets and rooms where you keep sensitive data,
and only give keys to trusted employees.
12. Use paper shredders, and place them in strategic places around
your office.
13. Protect laptops, and be careful where you use them.
14. If you outsource any critical functions, vet third-party
security practices.
15. Consider outsourcing security or hiring a consultant to make
sure your business is safe and secure. |
Movers & Shakers |
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People
you know, who are on the go… |
Walt Disney:
Media conglomerate Walt Disney has added former Yahoo! VP James
Pitaro and John Pleasants as co-presidents of Disney
Interactive Media Group and Pitaro as head of Disney Online.
Juicy Couture:
Liz Claiborne-owned clothing company Juicy Couture has brought
onboard former American Eagle Outfitters executive LeAnn Nealz
president and chief creative officer this month.
Guess?:
Former Nike executive Michael Prince is now the COO at
apparel and accessories company Guess?.
Charming Shoppes:
Apparel retailer Charming Shoppes is searching for a new CEO after
Jim Fogarty stepped down. Anthony Romano has been
promoted from VP global sourcing and business transformation to COO.
New York & Company:
Women's apparel retailer New York & Company has hired former Payless
ShoeSource executive Eran Cohen as their title EVP and chief
marketing officer.
Borders Group:
Bookstore operator Borders Group now has former Las Vegas Sands SVP
finance Scott Henry as EVP and CFO. Henry succeeds interim
CFO Glen Tomaszewski, who remains as VP and controller.
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Every issue of The Hart
Monitor will contain a 'TIPS' section of helpful information regarding
Inventory or Loss Prevention for retailers, including some of the
industry's "Best Practices." If you have any Inventory or LP
tips that you'd like to share, please
CLICK HERE
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LOSS PREVENTION TIP
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Shoplifting accounts for
over 30% of all inventory shrink. While every dollar spent on LP
programs usually returns more than a dollar, there are other simple,
low-cost and proven methods for fighting shrink:
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Make sure your
employees are keeping a watchful eye. Establish incentive programs
for catching thieves, and procedures for them to follow should
they suspect someone is shoplifting.
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Make sure you can see
everything that goes on in your store. Keep counters low, no more
than waist-high, and mount mirrors in corners so there are no
blind spots.
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Arrange counters and
display tables in such a way that there is no direct route to
exit.
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Arrange displays so
that missing items are easily noticed. Place small items in neat
rows or clearly defined patterns. Reverse alternate hangers of
hanging garments to prevent shoplifters from grabbing the apparel
and running.
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Maintain strict
inventory control. Limit employee access to stock and inventory
records. Conduct unexpected inventory checks so dishonest
employees know they run the risk of being caught by surprise.
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how we can help you achieve your physical inventory goals, please
call us at 800-252-2818, click here -Tell Me More- to send an
e-mail, or visit our website at http://www.hartsystems.com.
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September,
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